´The art of getting through to people is using the right and understandable words, gestures, and images. If possible, I prefer to use them in the most pleasant way…´

In his younger years, his parents took him to almost every country in Europe. This is how the passion for traveling, other cultures, and the love for adventure was born. During his twenties, he studied design & communication and started to work in advertising. His concepts and creativity were noticed, and within a few years, he became a creative director, working on renowned national and international accounts. After ten years of advertising, Gorree took a sabbatical leave and traveled throughout Asia and Australia. It was there where he experienced a more simple, easy-going way of living, communicating, and even thinking. Back in the Netherlands Gorree picked up painting again. Since that time he tries to take us back to the essential basics. Actually, it became a study for life because he lives according to his own set principles: Life should be pleasant, life should be simple… His work, therefore, is an inexhaustible sequence of moments that make life so pleasant. Comprehensible, unpretentious, and easy to recognize.

‘Why should art be a quest?’ Gorree thinks you should just like a piece, or not. ‘It’s that simple’. Due to his advertising background, Gorree knows how to draw attention to his work and how to captivate his audience. Rik’s direct style combined with his down-to-earth way of living has earned him a reputation of being a very collectible contemporary artist. His work is timeless and not really comparable to other artists.